Former NFL quarterback Colin Kaepernick criticized rap icon Jay-Z for cutting deals with the NFL and Target, suggesting that Jay-Z has a “guilty conscience.” Kaepernick’s comments were in response to Jay-Z mentioning him at a concert and mocking his settlement with the NFL while defending his own deals. Kaepernick is honoring a boycott of Target despite the potential financial cost, while Jay-Z faced backlash for selling an exclusive album at the retailer. Kaepernick believes Jay-Z’s actions speak to a guilty conscience and a desire to reframe the conversation.