Set-jetting trips to Seoul are on the rise due to the success of KPop Demon Hunters, which won two Oscars and garnered over 300 million views on Netflix. The film has sparked global interest in Korean traditions and beauty rituals, leading to a significant increase in international travel to South Korea. Fans are visiting iconic filming locations in Seoul, such as Bukchon Hanok Village and N Seoul Tower, and are also exploring Korean spas and traditional dishes. The South Korean government has launched the K-Tourism Innovation Task Force to further promote fan-related tourism and K-culture, aiming to boost regional connectivity and tourism infrastructure.