Duolingo has launched “Bad Bunny 101” to help fans improve their Spanish ahead of the 2026 Super Bowl, where the Puerto Rican rapper will be headlining the halftime show. The language-learning app released a video on Instagram featuring its iconic green owl mascot teaching Spanish words with mischievous meanings like “twerk adding an element of fun to the learning experience.” The campaign has garnered significant attention and engagement on social media, with fans praising the initiative and requesting more Bad Bunny-related content on the app. This strategic marketing move by Duolingo has capitalized on the Super Bowl season to promote language learning in a fun and engaging way. Fans have expressed enthusiasm for the Bad Bunny-themed content, with requests for more lessons on Bad Bunny lyrics, keeping the Bad Bunny Duo in the app, and adding Bad Bunny songs to Duolingo Music.
Learn Spanish Before the Superbowl
Bad Bunny through the years 2022: Bad Bunny performs onstage during 2022 Made In America at Benjamin Franklin Parkway on September 04, 2022 in Philadelphia, Pennsylvania. (Photo by Theo Wargo/Getty Images for Roc Nation) (Theo Wargo/Getty Images for Roc Nation)