Publix has been named Florida’s most valuable brand in a state-by-state analysis by Brand Finance. The ranking measures the estimated value of a brand itself — its reputation, recognition and ability to influence customer choices — rather than the total value of the company that owns it. While Publix ranks at No. 155 in the global Brand Finance ranking, it holds the top spot in Florida with a value of 5.5 Billion. The top 50 most-valued brands in the U.S. are dominated by technology companies, but Publix’s brand power in Florida is attributed to its familiarity, customer loyalty, and community connection. 1. Apple, 2. Microsoft, 3. Google, 4. Amazon, 5. NVIDIA, 6. Walmart.
[ The Most Valuable Companies ]