Media is still struggling to accurately represent Black audiences, leading to feelings of misrepresentation among 71% of Black viewers. Nielsen’s report emphasizes the need for nuanced and authentic representation in media, highlighting Gap’s successful campaigns as examples. Brands must not only talk the talk but also walk the walk, as 70% of Black consumers will stop buying from brands that devalue their community. There are opportunities for brands to better serve Black audiences, particularly in women’s sports, where there is potential for growth in fan interest and loyalty.
Black Buying Power Will Top $2 Trillion In 2026. So Why Are Brands Still Missing The Mark?
